Complete shelf reorganization for drugstore chain
From chaos to overview across 12 stores
The situation
A drugstore chain saw revenue decline due to disorganized shelves — customers had difficulty finding products and defaulted to familiar items. WH Retail was engaged for a complete reorganization.
The challenge
Thousands of small SKUs (cosmetics, care, health) on shelves without clear structure. Facing was poor, colors and categories mixed. Staff had too little time for restocking — planogram was not maintained.
Our solution
Complete new shelf layout with dividers, front stoppers and shelf headers per category. ESL Hanshow Polaris (full-color) for cosmetics with product info. POS material in house style for brand branding at shelf level.
The result
Measurable revenue growth within 3 months. Customers find products faster — average spending increased. Staff saves time because the shelf better organizes itself.
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