Case Study — Apotheek
Front store transformation for pharmacy group
From prescription counter to full health store
6
Pharmacies reorganized
+25%
OTC revenue growth
3 weeks
Lead time per pharmacy
800+
ESL labels installed
De situatie
A group of independent pharmacies wanted to transform the front store from "waiting room" to full health and care store.
De uitdaging
The front store was hardly used for OTC sales. Assortment stood inconspicuously, price communication was unclear, and customers waited passively.
Onze oplossing
Redesign with open route from entrance to prescription counter. New shelf organization with dividers and front stoppers. ESL Hanshow Polaris for price and product info. Lighting adjusted from clinical to warmer.
Het resultaat
OTC revenue grew substantially within 6 months. Customer satisfaction on atmosphere measurably increased.
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