What does complete retail fit-out cost? The honest answer: it depends entirely on your industry, floor area, wishes and material choice. Nevertheless, here is a realistic overview of the main cost items in 2026, based on recent WH Retail projects.
For an average specialty shop of 80-120 m², basic fit-out costs start at €12,000-20,000. This covers shelving, checkout counter, basic lighting and a first display table. If you add ESL (electronic shelf labels), that adds €40-60 per label — typically €4,000-8,000 for a small store.
For a supermarket of 400-600 m², costs quickly rise to €80,000-150,000 for complete fit-out including trolleys, shelving, cooling connections, customer flow and full ESL rollout. Large formats (2,000m²+) reach €300,000 to over €500,000.
DIY stores and garden centers have their own cost structures: pallet racking, heavy loads and outdoor sections require different materials. Count on €200-350 per m² fit-out costs, including installation.
What saves the most: choose standard formats where possible and only use custom work where it really makes a difference. And choose a European supplier — short chains and reliable delivery times translate directly to lower total costs.
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